simplifying the vitamin aisle

BRANDMARK • strategic in-store displaY • packaging DESIGN system

Centrum is a large vitamin brand known for their rainbow of multi-vitamin products from A to Zinc. With the launch of their sub-brand of individual vitamins, they wanted to simplify the shopping experience. The packaging design system assigns one color to each vitamin, clearly differentiating each product while further building their brand story. Inspired by consumers' natural shopping habits, a custom in-store display simplifies the cluttered aisle in an intuitive way, highlighting key products and benefits while still allowing for further customization.


packaging design system


in-store display

Website application

Client: Pfizer  |  Agency: Webb deVlam  |  Creative Director: Dan Walter