VISUALIZING & DIMENSIONALIZING CREATIVITY

logo • STRATEGic TERRITORIES • VISUAL DESIGN • BRAND STANDARDS

With over 80 years of traditional expertise, Dremel was looking to move into the future of making by introducing a suite of digital tools for the modern maker.  We positioned the brand at the intersection between art and science, looking to capture and visualize the often complex creative process. A clean, modern sub-brand with purposefully incomplete letters works in tandem with an interactive visual system of lines, geometry, and emotive photography to demonstrate Dremel's expertise in helping makers bring their ideas to life.