RESURRECTING & modernizing A LEGACY
STRATEGIC INSIGHTS • DESIGN EXPLORATION & REFINEMENT • BRAND STANDARDS
Sauza is one of the largest tequila companies in the world, second only to José Cuervo. Established in 1873 and once a pioneer of the spirit of tequila, Sauza's design and positioning did not reflect its rich heritage and legacy, and blended into the sea of competition. The new design elevates historical and traditional brand elements in a modern, iconic way, visualizing the brand's positioning as refreshingly real Mexican tequila.
ideation
visual positioning
concept exploration
final design
brand standards
Client: Beam Suntory | Agency: Webb deVlam | Directors: Dan Walter, Jennifer Garcia