BRINGING paint personalization ACROSS THE POND
PACKAGING DESIGN • RETAIL ENVIRONMENT • BRAND APPLICATIONS
While custom-mixed paint is common in the US, it was a relatively foreign concept in the UK. Valspar wanted to open people up to their millions of colors, allowing them to find the perfect color for them. Through packaging design and a custom in-store Colour Centre, Valspar urged people to "see yourself in colour." The introduction of the Colour Centre resulted in a 112% increase in tinted paint sales without any advertising.
initial concepts & refinement
winner of DBA Design effectiveness award 2013
Client: Valspar | Agency: Webb deVlam | Design Director: Michael Allen